Sales Development Manager

Location: Holmes Chapel

Contract: Temporary (Minimum 12 months - Maternity Cover)

Hours: Part Time - 3 Days per Week (Approx. 22.2 hours)

Salary: £38,000-£39,000 (subject to pending pay award) so £22,400 for 3 days

Closing Date: 16th March 2026

The Role

We are seeking an experienced and commercially driven Sales Development Manager to lead and implement strategic initiatives that drive membership growth, maximise retention, and enhance overall sales performance.

This is a key leadership role responsible for developing membership strategies, analysing pricing structures, and using data insights to inform future sales direction. Working collaboratively across departments including Marketing, Operations, and Customer Experience, you will ensure successful implementation and promotion of offers while maintaining a strong focus on value and competitiveness.

This is a temporary contract for a minimum of 12 months to provide maternity cover.

Key Responsibilities

Strategic Development

• Develop and implement strategic sales initiatives to increase memberships and revenue
• Monitor market trends and stay informed on industry developments
• Review and analyse current membership pricing structures, recommending adjustments to maximise competitiveness and perceived value
• Identify opportunities for growth through data-led insights

Performance & Reporting

• Utilise data analytics tools to generate actionable insights and identify sales trends
• Prepare and present regular reports on membership sales performance, retention rates, and customer feedback
• Monitor KPIs and implement corrective strategies where necessary
• Provide performance updates and strategic recommendations to senior leadership

Team Leadership & Development

• Lead, manage, and mentor a team of sales representatives
• Provide structured training, coaching, and ongoing support
• Set clear performance targets and support the team in achieving individual and collective goals
• Foster a high-performance, motivated, and results-driven sales culture

Cross-Department Collaboration

• Work closely with Marketing, Operations, and Customer Experience teams to ensure successful promotion and implementation of offers
• Ensure alignment between sales initiatives and wider organisational objectives
• Support the delivery of campaigns that enhance membership acquisition and retention

Skills & Experience

Essential:

• Proven experience in sales management or business development
• Demonstrable success in driving membership or subscription growth
• Strong analytical skills with experience using data to inform decision-making
• Experience reviewing pricing strategies and commercial positioning
• Team leadership and coaching experience
• Excellent presentation and reporting skills
• Strong stakeholder management and cross-functional collaboration experience

Desirable:

• Experience within membership-based, leisure, fitness, or subscription-led environments
• Experience using CRM and data analytics systems
• Relevant qualification in Sales, Business, Marketing, or related field

Personal Attributes

• Commercially astute and strategically minded
• Data-driven with strong analytical capability
• Motivational leader with a collaborative approach
• Proactive, organised, and results-oriented
• Strong communication and influencing skills