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Head of Marketing & Digital

Head of Marketing & Digital

  • Location

    Woking, Surrey

  • Sector:

    Health & Fitness, Hospitality, Commercial Leisure, General

  • Job type:

    Full Time

  • Salary:

    £50000 - £60000 per annum + benefits

  • Contact:

    Mark Manning

  • Contact email:

    mjm@leisurepeople.com

  • Job ref:

    mjm2393_1569423813

  • Published:

    about 1 year ago

  • Expiry date:

    2019-10-25

  • Startdate:

    ASAP

We are looking for a Head of Marketing & Digital for a new disruptive operator who are delivering high quality, affordable and accessible services in their new purpose built centres which they are opening nationwide.

Key Responsibilities:

  • Work closely with the CEO to devise and execute the overall marketing strategy for the company, working across the full marketing mix and especially digital- to drive awareness, increase customer acquisition improve customer loyalty.
  • Campaign management at group and local level; email marketing, social media, E-PR etc
  • Develop and manage the CRM strategy to meet the annual data target and drive forward customer advocacy.
  • Manage and lead all digital agencies to deliver on the digital strategy and wider integrated marketing objectives of the business.
  • Research new technologies for improving customer engagement, access and visit frequency
  • Manage the marketing function; budgets, invoicing, leading a small team

The person:

  • Bright, engaging, analytical, organized, results driven and on the up in their career.
  • In-House Digital Marketing Manager experience preferably within the leisure, retail, healthcare or hospitality industry.
  • Experience in delivering digital acquisition strategy and customer loyalty campaigns centrally and at a local level in a multi-site business.
  • Experience in department planning, budgeting and line management.
  • Agency management experience across the full digital mix including CRM
  • CMS, data list, email build & send and CRM platform management experience

Benefits include 5% employer pension contribution, 25 days-annual leave plus bank holidays, flexible working in addition to a very competitive basic salary depending on experience