Social Media Manager, £25,000 - £35,000 - Reading

The Company

My client is a fast-growing boutique fitness concept with studios across the UK. The head office is in Reading and is the hub of the network that provides centralised support for the franchise operated gyms, supporting the launch of new studios and promoting the franchise opportunity to new owners.

The Role

• Owning the design and delivery of social media strategy for the brand and the network - presale and open studios

• Driving social engagement across Instagram, Facebook, LinkedIn and Twitter

• Increasing online community and followers for the brand and across the studio network

• Creating social campaigns to drive brand awareness and leads across all channels

• Implementing and managing influencer relationships and paid social activity

• Content creation and copywriting for social media

• Increasing click throughs and engagement with social media posts

• Providing campaign analysis and making recommendations for continuous improvement

Key responsibilities

• Design and implement social media project plan to align with business goals

• Set specific objectives and report on ROI for strategies and campaign initiatives

• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).

• Communicate with followers, respond to queries in a timely manner and monitor/respond to customer reviews while collaborating with customer service teams to ensure excellent experiences

• A/B Test audiences, messaging, and ads regularly across platforms

Experience and requirements

• Previous experience in social media strategy development and execution

• Hands on experience in content production (text, image, video) and social influencer & community management

• Excellent written and verbal communication skills

• Solid knowledge of Facebook Ads Manager, Linkedin Campaign Manager and Google Analytics

• Paid social advertising experience a major plus